„Sapphire stands drinks for buying” is the name for seasonal promotion which we have prepared and coordinated for our Client – Sapphire Technology. The promotion was directed to retail partners of our Client and had the purpose of increasing interest of Sapphire’s products in the before-holiday season.
„Sapphire stands drinks for buying” is the name for seasonal promotion which we have prepared and coordinated for our Client – Sapphire Technology. The promotion was directed for retail partners of our Client and had the purpose of increasing interest of Sapphire’s products in the before-holiday season.
The fundamental principle of the promotion was: a simple formula with guarantee of fast reward.
The resellers by making orders got one of the Sapphire products in promotional price – 1 zł (product depended on the size of the order).
Additionally, every day the company that was the first to send notification about an order by Internet form got luxurious gin Bombay Sapphire.
On a dedicated website http://www.sapphiretech.pl/promocja.php were the rules of promotion as well as application form.
Information about ongoing promotion was published in branch media CRN and IT Reseller. It was supported by banner campaign on websites of above mentioned magazines. Apart from that, there was a newsletter prepaired that was sent to business partners.
Additional means of communication were polish Sapphire distributors’ marketing tools: informational banners in e-commerce centers, newsletters, news on company websites.
The result of „Sapphire stands drinks for buying” was a few dozen growth in sales comparing to several previous months. Additionally, dealers were informed about new and interestin Sapphire products. Thanks to that, the positive effect of promotion are still seen after the end of it. Clarity of rules of promotion was also appreciated by dealers and distributors.